Catlog: The Ultimate Social Commerce Solution for Effortless Online Sales
Introduction Catlog is an embracive platform, structured to assist small and large scale businesses market/sell products easily, through social media channels. Catlog app on a desktop It is a Nigerian social commerce platform initiated in 2021 by Silas Adedoyin, Segun Oladiran, and Habeeb Bombata. It was created to solve a pressing challenge that many online merchants faced—managing and streamlining their sales processes, particularly on platforms like Instagram and WhatsApp. The Vision Behind Catlog The idea for Catlog emerged from the realization that online shopping, especially on social media, was often inefficient. For example, when a buyer wanted to purchase a clothing product from an Instagram vendor, he/she had to engage in long conversations just to confirm availability, pricing, and other details. This process was time-consuming for both buyers and sellers. To address this issue, the founders designed the aforementioned system as a straightforward tool that allows merchants s...